LinkedIn has grown from a technical networking forum to one of the most popular social media sites, with over 740 million active users by 2020.
Most of us have used LinkedIn to promote our brands, share business think leading, or find our dream work by now.
LinkedIn’s user base has gradually increased as the company has continued to expand by introducing new tools, such as LinkedIn Stories. Although the LinkedIn community is still mostly made up of career-minded professionals, the occupations, desires, and backgrounds reflected on the site have expanded significantly since its inception.
Aside from its user expansion, LinkedIn has continued to increase its advertising opportunities, making it one of the most significant B2B marketing platforms.
Get the basic guide to using LinkedIn for technical networking and marketing.
Today, it’s obvious that LinkedIn isn’t solely about people in high-level business positions. Almost anyone can find a discussion, post, or expert network on this channel, which has millions of business pages and individual users.
Despite LinkedIn’s expansion and commercial opportunities, many advertisers and brands remain concerned that the site is too structured or corporate for their target markets.
The reality is that LinkedIn might be one of your most underutilized marketing tools.
If the rapid growth of LinkedIn has piqued your interest and you want to know if its markets and ad offers are right for you, you can do some research before devoting more time and energy to this network.
Here are some must-know statistics about LinkedIn’s audience, progress, and most popular marketing strategies to get you started on your LinkedIn study.
In 2021, you should be aware of the following LinkedIn statistics.
- LinkedIn Statistics in General
- LinkedIn’s sales rose by 23% year on year in the first quarter of 2021. ((LinkedIn)
- LinkedIn is expected to generate $181 billion in sales in 2020. (LinkedIn) There are over 740 million registered LinkedIn users. (LinkedIn)
- The amount of content posted on LinkedIn rose by 50% in Q3 2020. Marketing Solutions is expected to rise 40% year over year in Q4 2020, according to LinkedIn. ((LinkedIn)
- In Q4 2020, almost 40 million people used LinkedIn to look for work. (LinkedIn)
- LinkedIn was named the most trusted network in 2020. (LinkedIn)
- Professionals watched 2X more LinkedIn Learning material in Q4 2020 than the previous year. (LinkedIn)
- After February 2020, the number of LinkedIn Live streams has risen by 158 percent. (LinkedIn)
Demographics on LinkedIn
Males account for 57 percent of LinkedIn users worldwide.
LinkedIn is used by 44 percent of those aged 25 to 30 and 37 percent of those aged 30 to 49.
LinkedIn is used by 49 percent of internet users who earn more than $75,000 a year, but only 26% of people earning $30,000 to $74,999 per year use the app. (Image courtesy of Pew Research Center)
LinkedIn is used by 51% of internet users with a college diploma or higher. (Image courtesy of Pew Research Center)
Four out of every five LinkedIn participants are in charge of making corporate decisions at their organizations. (Source: LinkedIn)
LinkedIn has 174 million users in the United States. (Source: LinkedIn)
Local regions are home to 30% of LinkedIn users. (Photo courtesy of Hootsuite)
Lead Generation and Marketing Strategies
The most famous forum for B2B advertisers is LinkedIn, followed by Twitter. The Content Marketing Institute (CMI) is a non-profit organization that promotes content
LinkedIn Ads had crossed 663.3 million subscribers as of January 2020. (We are a social group)
According to data, the most engaging LinkedIn articles are written between 8 a.m. and 10 a.m. and noon on Wednesdays, 9 a.m. and 1 p.m. to 2 p.m. on Thursdays, and 9 a.m. on Fridays. (Source: Sprout Social)
Lead conversion rates on LinkedIn are 3X higher than on other big ad networks, such as Google Ads. (Source: LinkedIn)
About 15% of advertisers create material for LinkedIn. (Source: HubSpot)
Just 10% of advertisers claim they’re spending money on LinkedIn. (Source: HubSpot)
HubSpot discovered that traffic from LinkedIn created the highest visitor-to-lead conversion rate of 2.74 percent, almost three times (or 277 percent) higher than both Twitter (.69 percent) and Facebook (.69 percent) in a survey of over 5,000 companies (.77 percent ). (Root: HubSpot)
User Statistics on LinkedIn
Every week, 40 million people search LinkedIn for job openings. (Source: LinkedIn)
On LinkedIn, three people are hired per minute. (Source: LinkedIn)
LinkedIn has more than 55 million businesses listed and 14 million work openings. (Source: LinkedIn)
Employees account for 30% of LinkedIn participation for businesses that are involved on the platform. As opposed to other forms of content, they’re 14x more likely to post their employers’ content on the platform. (Source: LinkedIn)
Statistics on LinkedIn Ads
In Q4 2020, LinkedIn Ads accounted for more than a third of the company’s overall sales. (Source: LinkedIn).
Marketing Solutions has grown by 50%. According to LinkedIn, the increase is due to advertisers choosing the platform as a reliable source of warm leads. (Source: LinkedIn)
According to Hootsuite and We Are Social, LinkedIn ads will hit 727 million users. (DataReportal) (DataReportal) (DataReportal) (
In 2020, LinkedIn’s advertising reach increased 3.5 percent quarter over quarter. (DataReportal) (DataReportal) (DataReportal) (
Getting the Hang of LinkedIn Marketing
Since LinkedIn’s demographic differs from that of other big social media sites such as Facebook, Twitter, and Instagram, you’ll want to see whether your customers are using it before committing time and money to a promotion or advertising. When you plan the next social media campaign, keep the figures above in mind, as well as new data on the web and its viewers.