How to Create Meaningful Engagement on LinkedIn: 3 Tips

If you want to create stronger connections on LinkedIn? If you want to know how to get the LinkedIn network to have more meaningful conversations?

In this article, you’ll learn how to use connection requests and feed posts to start a conversation on LinkedIn.

#1: Create LinkedIn Connection Requests that are conversational.

If you want to chat with someone on LinkedIn without having met them or having had a conversation with them, it’s a good idea to follow them first before sending them a communication request.

You will see someone’s posts and articles on your LinkedIn home page without being bound to them if you follow them. They won’t see your messages or action in their feed or alerts because it’s a one-way interaction.

Following first would be a good way to learn more about a person and their company so you have more to say as you contact them for a LinkedIn connection. A tailored invitation with a constructive comment and even a similar purpose can catch their eye and make a perfect first impression. This distinguishes you from the impersonal, repetitive messages that say, “I’d like to join your network.”

Don’t press the blue Connect button on someone’s LinkedIn profile if you want to follow them. Instead, pick Follow from the drop-down menu by clicking the More icon at the top of their profile.

They’ll get a message that you’ve followed them, so they’re not obligated to do anything.

Pro Tip: Certain LinkedIn users have the option to Follow as a default on their profile. If this appears instead of the Connect button, just press or tap it to follow the user. Click the More button and tap Connect from the drop-down menu when you’re ready to connect. Notice that LinkedIn users can only follow 5,000 people who aren’t related to them.

When you give someone a LinkedIn communication request, personalizing it with a short message increases the likelihood that they will reply. It’s much easier to start a dialogue if you include a question when you’ve encouraged the receiver to answer.

On the desktop edition of LinkedIn, press the blue Connect button on the person’s profile and then Add a Note to personalize the post.

Since attachment requests on LinkedIn are limited to 300 characters, keep your introductory message brief. It’s far too early in the relationship to want to sell; it’s like proposing marriage on the first date.

Place yourself in the recipient’s shoes while writing your message and explain why they should communicate with you. It’s not about you or how you intend to expand your network; think about whether they should react to your message rather than erase or ignore it.

When using the LinkedIn mobile app, press the More button in the top section of the person’s profile to personalize your post. If you press the blue Connect button, LinkedIn will deliver an automatic message to the receiver instead of your message.

If you get a LinkedIn communication request that includes a post, click Reply and express your gratitude. If you can, add more text to keep the dialogue going. Ask a follow-up query or share a link to a resource you think your new acquaintance would find useful.

You should take charge and send a message to initiate a conversation if you get a communication request without a message. I use a basic example like this (personalizing it as far as possible):

Go to the My Network tab and click on See Everything next to your invites to submit a response to a communication request that does not have a personalized post.

A blue Message choice will appear on the next tab. To deliver your personalized message, click this page. Follow up when you get a comment to keep the dialogue going.

Create content in reaction to what’s going on in your business and the world. Business professionals like learning new ideas and seeing things from other perspectives, so let them know what you’re focusing on, what activities you’ll be attending, and share material that you’ve found inspiring (such as a new TED Talk).

Join LinkedIn’s Daily Rundown and look at the latest news from your home page to stay up to date with the latest news.

Asking a question and then staying around to communicate with feedback and messages to keep the dialogue going is the most powerful way to ignite conversation from a LinkedIn tweet.

When you raise a question, you’re asking your network to participate by exchanging their ideas and perspectives. People understand that questions need answers, so it’s obvious what they can do after reading your message. Readers can keep scrolling if you don’t ask a question to engage them.

Make the questions as open-ended as possible. Closed questions that only involve a yes or no answer would not elicit a response.

When the content receives likes, comments, and shares, it will surface in more LinkedIn streams, resulting in more viewers and potentially more likes, comments, and shares. When your post receives this level of interaction, you’ve created a dialogue starter.

Can you react to any comment you get on a post? You could accept it with a simple “like,” or you could respond to a response with a brief acknowledgment or another question in an attempt to continue the discussion.

How to Have a More In-Depth Conversation

Another choice is to move the discussion to a private address, beginning with a thank you for your participation in the public post and a request to continue the conversation by private message, phone call, or meeting.

Since you can give more intimate and informative replies out from the eyes of potential rivals who can see public messages, private correspondence can be more valuable.

Remember that you can launch discussions by commenting on other LinkedIn members’ messages. I highly advise you to check out posts from your potential clients and main influencers so that you can use your experience and skills to draw their interest—and the attention of their contacts.

#3: Ask key people or businesses about their opinions on LinkedIn by sparingly tagging them.

You will @mention individuals and businesses in the text of your LinkedIn posts, as well as tag people in photographs and videos. If you tag someone in a tweet, they’ll get an email and an app message about it (unless they’ve switched off notification settings).

Tagging important people in your LinkedIn content, such as the speaker at an event you enjoyed or the author of the article you posted, is a perfect way to draw interest and get people engaged in your message. However, use caution when using this strategy. Just tag users who are likely to be real participants in the chat.

If the person you tagged response to your post, you have the option of continuing the conversation in the thread or moving it to a private message.

To mention someone or a company in a LinkedIn text message, start typing @ and then their name. You’ll see a list of people you may like to mention. Continue typing your message after clicking the name of the person or people you want to list.

Click the Picture icon in the Start a Post box and select which file you’d like to upload to tag someone in a photo in your LinkedIn post. You have the option of choosing up to nine photos for your message.

Type the name of the LinkedIn participant you want to tag somewhere on the frame. To add the sign, choose their name.

To tag more people, repeat these moves. You can tag up to 30 people per picture on LinkedIn. On the edit image pad, scroll to each selected image for several images.

To explain the contents of your frame, click Add Alt Text. Then, to return to the preview stage, press Next.

In the text box, write a caption (up to 1,300 characters) and choose who you want to share your post with. When you’re done, press Post to make it public.

final thoughts

Comments and shares on LinkedIn posts are great conversation starters, but if you want the best results for your business, you need to turn your posts into conversations with a purpose and a goal in mind.

Meaningful LinkedIn interactions help you create connections that will lead to the next chance, whether it’s a new career, a new customer, a new friendship, or an invitation to talk at an industry event.

Larger communications will emerge from small message exchanges. Try moving into someone’s LinkedIn conversations for more informative and tailored replies from publicly available likes and views. You must be on the lookout for stimuli and respond to them fast enough for your feedback to elicit a constructive response.

Online chats will lead to phone calls and meetings after you’ve nurtured your LinkedIn links. Nothing beats a face-to-face chat when it comes to establishing the know, want, and trust aspect that is so important in business relationships.

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