Want to make an impression on LinkedIn? Are you using video on LinkedIn to its maximum potential?
In this post, you’ll learn about four underutilized ways to use LinkedIn video in your day-to-day marketing.
#1: Use the LinkedIn Profile Featured Section to introduce yourself with a video.
In 2020, LinkedIn launched the Featured site, which is still rolling out to accounts. Via links, blogs, media, and your own LinkedIn posts, it’s designed to highlight your professional experience and knowledge.
This is the ideal location to post a video introducing yourself and your business. It should ideally be a short video (under a minute) in which you speak directly to the camera. It’s important to grab the audience’s attention within the first few seconds of your presentation.
Put some thought into your video because LinkedIn is a professional social media site. Delete all background noise from the scene where you’re shooting and outline what you’re going to say. You could record with a microphone plugged into your mobile, or you could hire someone to assist you with your recording. A polished finish is less critical than the video’s material.
A call to action (CTA) should always be included at the end of your film. I recommend that you ask people to communicate with you on LinkedIn by sending them a message.
If you’d rather make an animated video to illustrate your business, there are simple resources available to help you do so.
Once you’ve finished recording your video, there are two ways to add it to your LinkedIn profile’s Featured section.
Send a link to an external video
You can’t upload video directly to the Featured section of LinkedIn. You may, however, embed a video from YouTube, Vimeo, or another video-sharing site.
If you haven’t used the Featured section before, it can be found on your introduction card at the top of your LinkedIn profile under the Add Profile Section menu.
To add a link to your video, go to the Featured section and click the + button, then choose the option to add a link to external media (such as Vimeo or YouTube). Click Enter after pasting the URL of your external video into the box.
Make sure your thumbnail catches the eye of the person who is looking at your profile. You can start with the opening screen of your video or build a thumbnail in the design app of your choice.
Add a compelling title (required) and description (optional) to entice viewers to watch your video. The definition is taken from the page to which you’ve connected, however, you can change it to make it more LinkedIn-friendly. The person watching your profile will be taken away from LinkedIn to watch your video if you use an external connection.
To save your changes, press Save when you’re done.
Keep your Featured section up to date with new content. You can delete or rearrange the videos in this section to highlight your most recent or relevant video.
Add a video to your LinkedIn profile.
Using LinkedIn video posts as a workaround for adding LinkedIn videos to your Featured section is also an option.
First, create a post on LinkedIn with your video. Native video is the term for this form of video. You can add it to your Featured section once it’s been published as an article.
The benefit of this strategy is that it keeps the viewer’s attention on your LinkedIn profile rather than redirecting them to another website to access your content.
Keep your video brief—a video of you talking to the camera will suffice. You may introduce yourself and your company, as well as what viewers can expect if they hire you to work with them or purchase your product.
Keep these pointers in mind when filming a talking-head video:
Instead of looking at the phone, look directly at the camera lens.
Since the camera will sap some of your energy, use more energy than you would if you were talking to someone in person.
Have a good time!
At the end of your video, have a call to action.
Click the three dots in the top-right corner of your LinkedIn video post to add it to the Featured section of your profile. Select Feature on Top of Profile from the drop-down menu.
#2: Use the LinkedIn Experience Section to demonstrate expertise with video.
Adding videos to your LinkedIn profile to endorse the work experience you’ve mentioned can help to highlight your skills and knowledge. Concentrate on exchanging valuable experiences that will aid in the discovery of your ideal client base.
In the Experience segment, the following types of videos work well:
Speaker reels: If you’ve given a talk at a conference or an exhibition, have a showreel so that conference and event organizers can see you in action.
Client ventures from the past can be seen in the following videos: After you’ve completed a project with a client, interview with them.
Explainer videos: Demonstrate what happens when a customer orders your service.
Click the pencil icon on the right to add your video material to the Experience section.
Although you won’t be able to upload a video to the Experience section, you can connect to videos on YouTube or Vimeo.
You may also share a LinkedIn native video post in the Experience section to repurpose it. To do so, first, build and publish your video article. Select Copy Link to Post from the three dots in the top right corner of the post. Then, in your Experience portion, provide a connection to it.
#3: Use video posts in LinkedIn’s News Feed to diversify content delivery.
LinkedIn videos can also be posted directly to the news feed. A connection to an external site will not autoplay for your network, while native video will.
Here are eight different types of videos you can use to promote your business.
Show How to Use Your Product: If you’re running a product-based company, demonstrate how it functions, what consumers can expect to see when they open the package, and how to use it. Product demos are very common on other social media sites, and sharing this content on LinkedIn will help you stand out.
Demonstrate Your Service: If you’re in the service industry, clarify what you do and how people can schedule a call with you. An online piano instructor uses a video to demonstrate his abilities in the post below. The use of a text overlay with a call to action helps to draw the audience’s attention.
Answer the following questions: Keep track of the commonly asked questions from your ideal clients and build a series of LinkedIn videos to answer them. Short, informative videos will help you improve your LinkedIn exposure and demonstrate your subject-matter expertise. Explain some of the main words you use in your industry.
Show How You Work: Give viewers a behind-the-scenes look at how you run your business. In this video from a seafood processing plant, a senior executive gives viewers a tour of the facility and describes what the organization does in a voiceover. This behind-the-scenes look engages audiences and satisfies their need to learn more.
Describe your group: To introduce new team members, make a “meet the team” video. If you’re recruiting, this is a perfect way to show potential employees what kind of people work for your company.
Interview a Client or Thought Leader: Record your interview using third-party tools such as Zoom and then upload it to LinkedIn.
Record a Customer Testimonial: A client’s video testimonial has more effect than a published testimonial. Consider asking your customers to make a short video suggestion for your business.
Make an Announcement: Whether you’re hosting an event, starting a podcast, or sharing any relevant news, make a short video to draw attention to it in the news feed. The user’s appearance on local radio was revealed in the video below.
Make Your LinkedIn Video Post More Effective
The video must be 10 minutes or less in length to be uploaded directly to LinkedIn. If your video is longer, consider editing it to reveal just the highlights and directing viewers to your website to see the rest.
Explain why you’re sharing the video on LinkedIn, tag people who appear in it, include three related hashtags and invite viewers to comment and share it. Remember to respond to every comment.
Be sure to have captions for those who are viewing without music. When you upload a video to LinkedIn, you can include an SRT file. When you click Edit, you’ll see options to add your video caption file and a thumbnail.
Pro Tip: Create a daily video post slot on your LinkedIn profile so that your followers know what to expect. This is a fantastic way to increase your “know, like, and trust” factor. People make purchasing decisions after interacting with a company many times, and your video strategy should be a part of that. If you’re a mentor, for example, you could share a weekly video tip on productivity, and then you’ll be top of mind when someone needs help with productivity.
#4: Use Video in LinkedIn Messages to Improve Person-to-Person Communication
In the LinkedIn mobile app, you can generate video messages and send them to your connections via Messages. Since you’ll be filming and submitting the video without editing, it’ll be casual.
To send a video message to a connection, go to Messages and pick the person you want to send it to.
Then, to the left of the Write a Message box, press the + button. Pick Video from the menu that appears, and then record your post.
Video is an excellent way to connect with your LinkedIn network while still showcasing your subject matter skills and professional knowledge. Video marketing will only continue to expand on LinkedIn with the promotion of LinkedIn Live and the long-awaited release of LinkedIn Stories to all users.
Last but not least, here’s a LinkedIn video tip: Just use landscape recording. Your vertical video will be cropped if you upload it to LinkedIn!