How to Use LinkedIn Events to Promote Online or In-Person Events

Are you looking for a way to promote an upcoming event on LinkedIn? Are you familiar with LinkedIn Events?

You’ll learn how to use LinkedIn to support the next online lecture, product launch, or in-person event in this post.

What Is the Event Function on LinkedIn?

You can use this function to create a LinkedIn event that you can share with your network and a broader audience. LinkedIn Events can be used for both in-person and web events. Create your network by organizing or attending LinkedIn activities and meeting your contacts in person, according to LinkedIn.

You can use this feature if you already host professional events. The option to add a connection to an external ticketing platform as well as share the event with your network is also a fantastic feature. This feature has also been used to enable my network to sign up for paying online seminars.

Here are a few examples of LinkedIn events you might host:

Networking activities allow you to catch up with your contacts in person.

Workshops, which may be held in person or online

Launches with new products

Alumni gatherings

Summits or conferences

Why not create a LinkedIn event for an offline gathering? LinkedIn promotes Events as a technical events tool. I’ve been using LinkedIn activities to hold a monthly in-person breakfast and a business breakfast for my school’s former students.

From your profile or business website, you can create a LinkedIn case. When building your event as your page, keep the following points in mind:

The event can be generated as your page by any page admin.

You will only welcome the first-degree contacts to the case as a page manager. If you have more than one administrator, each one should invite their contacts.

You will only welcome followers to your page if they have a personal profile linked to one of the page administrators.

One of the benefits of hosting the event on your website is that you will invite a third party. You should make someone else a website manager or they can run the case instead of you. If you’re planning a bigger event and working with an outside party, this is a smart idea.

You have the option to sponsor a post when you create an event on your company page or share an event you created from your profile on your company page.

Here’s how to build your own LinkedIn event now that you know how LinkedIn events function.

#1: Create a LinkedIn case.

In the left-hand column of your home page, you’ll find an Events section. It would contain all events to which you have been invited, as well as any that you are attending or have previously hosted. Both of the activities will appear under this heading at the time of publishing. There are no filters for recent, current, or previous incidents.

To build a LinkedIn event from your profile, go to the Events section and press the + symbol.

If you’re creating the event from your company website, go to the Admin tab and pick Create an Event from the drop-down menu.

Pro Tip: LinkedIn events do not have a “draught” option. You’ll have to finish or cancel your event after you’ve started it. So, before you begin, make sure you have your graphics, copy, and ticketing connection ready.

Give specifics about the case.

Type your event name and choose your event coordinator in the Create Event browser. It’s worth noting that you can’t change the event host or organizer job once it’s been established.

Fill in all pertinent event information, such as the location, place, date, and time. Even if the event is held online, the Location field is needed. I chose the United Kingdom as the venue for an online workshop I hosted.

You should also use an emblem (400 x 400 px) and a banner graphic in your submission (1776 x 444 px). However, the logo will not appear in your profile’s Events section.

Write the event summary with the target demographic in mind. The key subject of your event should be highlighted, as well as whether or not you want to include speakers and a detailed timetable. Be sure to list any speakers by using the @ symbol.

The definition box would not immediately extend when you write, but it can be up to 5,000 characters long. To manually enlarge it, drag the button in the lower-right corner.

The following is a link to an external ticketing site.

You may include a shortcut to an external website for ticketing on LinkedIn. Add a link to your paying tickets if you’re selling tickets to your show. Ticketing, unlike Facebook meetings, is not an instant integration.

Let it clear that the event is ticketed when you send out invitations. Your guests can accept an invitation without realizing they must purchase a ticket.

There would most likely be a large number of people who welcomed the invitation but did not buy a ticket. If you’re doing a paying webinar as part of your case, make sure guests know how to sign up.

Set the privacy settings for LinkedIn events

LinkedIn activities may be made public or private. If your event is open to the public, everyone may attend. Only invited visitors or those who have the access to the event will see it and participate whether it is private. Uninvited visitors must first be accepted before being allowed to attend. If your case is private, you’ll be alerted if anyone has been identified as awaiting admission.

It’s worth noting that if you’ve configured the event’s secrecy, you can’t change it.

When you’ve done filling out your event’s information, press the Create button to make it public. This is how the case page will look:

#2: Tell your LinkedIn network about your case.

What’s next after you’ve planned the event? Since events aren’t searchable on LinkedIn, you’ll have to put in some effort to advertise yours.

Only verified guests will see the updates you publish in the event stream, so consider posting information about the event on your profile and business website to increase exposure. Also, if you send a reminder email to people who sign up to attend, invite them to tell their friends about the case.

Two more ways to inspire people to attend your event can be found on your event page:

Invite your friends and acquaintances.

Let your friends and family know about the case.

Invite Your Friends and Family to the Event

A pop-up box with a list of all of your network links shows when you press the Invite button. Since LinkedIn doesn’t have a “Invite Everyone” choice, you’ll have to invite people one by one.

There are many options to restrict this list if you have a big network:

To locate individual members of your network by name, use the search box.

Your interactions can be filtered by place, business, education, and industry.

You may create an industry-specific category by selecting one of the choices under Industries or by adding your own.

Simply click Invite to submit the invites after you’ve picked the contacts you want to invite. There is currently no way to add a message to your invitation.

When anyone accepts the invitation, they’ll be able to see the list of other people who will be attending. Before the meet, attendees can interact and network with one another.

Please spread the word about the event to your friends and family.

On your event tab, press the Sharing button next to Let Your Network Know About This Event to share the event with your LinkedIn connections. A draft message with your case name will appear in a pop-up box. Make this message exclusive to your community and voice.

Have details about the passes if the event is ticketed. Include three hashtags that your target demographic will be using on LinkedIn.

Pro Tip: To advertise your event beyond just a tweet, click the Share button on your event page. You can send an event connection to people in your network in a message, copy the link to share in your newsletter or anywhere online, or tweet or Facebook about the event.

#3: Interact with and connect with attendees at your LinkedIn event.

Engage with guests within the event feed to hold the LinkedIn event top of mind and invite people to participate.

Send invitations to those who aren’t in your LinkedIn network.

You’ll see a list of guests on your event page until people start accepting your invites. On the right-hand side of the list, attendees appear. Tap on See Everything to monitor and chat with attendees.

The following screen displays information about each of the guests at your gathering. Attendees with whom you have a personal relationship will receive a post. Send a connection request to someone who has said that they will be attending but is not yet in your network.

Contribute to the LinkedIn Event Feed with a Post

Your LinkedIn event has its feed, but no one outside of the event will be able to see what’s going on. Posts in the event feed will only be visible to those who have acknowledged the invitation to attend. When you post to the event feed, LinkedIn’s algorithm determines which participants can see your post in their feed as well.

Begin producing content inside the event to pique people’s attention. Explain what will happen at the gathering, including any speakers you’ve invited, and extend a warm welcome to all attendees.

Encourage participants to use the event feed to ask questions or present themselves. You can include photographs, photos, and documentation in your event posts just as you can in your personal LinkedIn list.

Encourage any guest speakers who will be speaking at your event to post in the event feed.

When anyone shares in your event feed, you’ll get a message as the event manager.

#4: Modify or Change the Details of the Event

You can edit, cancel, or remove your LinkedIn event once it’s been created. Click the Edit button below your banner picture to see these choices.

You may edit the event’s date, time, or place by selecting Edit Event from the drop-down menu.

Your case will be reported on LinkedIn even though you cancel it. Due to the outbreak of COVID-19, I had to cancel my LinkedIn Breakfast Belfast meetup. I removed the event to clear up the event room on my home page.

Conclusion

LinkedIn Events was first introduced in 2011 and was later discontinued by the company in 2012. Late in 2019, LinkedIn began rolling out the new edition. If you regularly host both online and offline activities, you’ll find the Events functionality to be a useful addition to your other event management software.

Share the event on LinkedIn and other social media sites, and invite users from your own LinkedIn network, to inspire people to sign up and participate. Also, to increase engagement in your case, make sure to produce entertaining posts inside it.

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