Are you doing all you can on your profile? Wondering how to use the LinkedIn Featured section to your advantage?
In this post, you’ll learn how to use LinkedIn’s Featured section to highlight your most recent and noteworthy work samples and media mentions.
What Is LinkedIn’s Featured Section?
The Featured section on your LinkedIn profile, not a LinkedIn party or business website, contains the Featured section. You may use it to highlight specific posts and add links to external blogs, photographs, and documents.
This section is found between the About and Activity sections at the top of your profile. If you don’t see this option, it’s most likely because you don’t have permission to use it yet. It is eventually being rolled out to all LinkedIn users.
If you’re unsure how to use the Featured segment, certain scenarios, such as a work quest, are self-evident. Using the right material to stand out from the crowd will help you stand out from the competition and make a lasting impact on the decision-maker.
But keep in mind that we’re all in the business of establishing personal identity. Your profile’s Featured segment will help you communicate your brand to anyone—potential buyers and partners, referral outlets, and others. Small business owners may use this section of their profile to highlight their best products and services. Thought leaders will share their favourite stories or videos with the rest of the world. Employees will draw attention to noteworthy programs.
It’s not so much a question about whether you can use this new feature as it is of how you’ll do it. When you have a free platform at your disposal that helps you to highlight your talents more prominently, it just makes sense to devote a few minutes to optimize your LinkedIn profile.
Scroll down to the Featured section and press the Add Featured icon to add a featured piece of content to your profile. When you click on this icon, a drop-down menu appears, allowing you to choose between blogs, articles, links, and media. The parts that follow go into each of these choices in depth.
#1: Have a LinkedIn post that you wrote or that you were included in.
You can mark a recently posted LinkedIn update to your timeline as a featured post by selecting the Posts alternative from the drop-down menu shown above. LinkedIn will show you a list of your most recent posts from which you can select. Look at this page for an article you’d like to highlight. Before making a decision, look at the social evidence for each article.
If you see a post with a lot of likes and feedback, you can make it a featured post by clicking the star icon in the lower-left corner of the post preview.
After you’ve made your choice, press the blue Done button in the box’s lower-right corner. In your Featured section, you’ll now see the most recently selected entry, along with preview content. The entire post can be seen by clicking on the preview.
If you haven’t posted to your LinkedIn profile yet, you’ll need to do so first on your timeline so that the Featured tool can drag the post into this new segment.
I want to feature LinkedIn posts in my Featured segment because they have a two-fold lifespan. First, the post is shared on my timeline, which means that everyone in my network will see it. Then I can give the post even more life by making it a featured piece of material. Since people are watching them from my profile, several of the posts I’ve set as featured posts have started to receive engagement weeks after.
#2: Have a link to a LinkedIn article you wrote.
You can pick from a library of papers you’ve already written on LinkedIn if you choose to include an article on your profile. This choice, including featuring a message, requires that you have already published a LinkedIn blog.
To feature a post, go to the Featured section of your profile and press the plus button next to Articles from the drop-down menu.
You’ll then see a list of recent LinkedIn posts you’ve written. Before you choose an essay, you can check its social proof and overall results.
Search through your latest stories for one you’re proud of and want to highlight. To make your pick, click the star icon in the lower-left corner of the preview.
When you’re done, press the blue Done button in the pop-up window’s lower-right corner to make the article a featured piece of material.
#3: Provide a connection to an external resource.
You’ll be referring to a third-party web page when you add a link to your Featured site. This is useful for highlighting unique products or services, profile websites, other sites’ spotlights on your name, and more. You can also add a video attachment, which is a perfect choice if you want to promote your YouTube channel. You have a lot of freedom here in terms of the kinds of pages you choose to use.
Click the plus icon in your Featured area, then the plus icon to the right of Links in the drop-down menu to add a connection.
Copy and paste the URL into the box in the pop-up browser. Then, at the lower right, press the blue Add button to proceed.
Examine the content that LinkedIn has taken in as a preview. Ensure that all artwork appears as a featured image on the initial URL such that it is properly dragged into LinkedIn. You should revise the title and the summary of the preview doesn’t complement what you want to say.
When you’re happy with your link’s demo, press the blue Save button in the bottom right corner to save it to your profile.
#4: Upload and Highlight Important Documents
You may use the fourth tool, Media, to display specific imagery, PDFs, or other documents. This is a fantastic way to draw attention to a presentation or graphic element that you’ve put a lot of effort into. Longer written texts, while not as visually appealing, may be useful for demonstrating your copywriting skills or even a thesis.
Click the plus button next to Media in the drop-down menu to link documents to your Featured section. When you do, LinkedIn will open a window that will enable you to scan your computer for the right file to feature.
LinkedIn will produce a thumbnail preview of your media item after you click it. Check the Title and Description fields by scrolling down the browser. If necessary, rename the title and definition. Since LinkedIn won’t bring in a summary for most media files, you’ll have to write something for the Featured preview. Remember that this is another part of your profile where you can strategically use keywords to make your profile appear higher in search results.
When you’re satisfied with your document’s title, overview, and media sample, press the blue Save button to add it to your featured content.
Organize The Featured Content in a Unique Way
You may want to tweak your featured content after you’ve added a few items. You can decide that certain objects need to be removed or that the order needs to be rearranged. You can do both on LinkedIn.
Simply press the pencil icon on the top right of the Featured segment to make changes to the featured content later.
A box with a list of all of your featured content will appear.
Simply click the Delete From Featured button in the lower-left corner of the item’s preview to remove it from the list.
Find the icon with four stacked lines in the top right corner of each item’s preview to rearrange the featured content. The cursor will shift to the “switch” tool when you click this button, and you can drag objects around to rearrange them. From left to right, the elements at the top of the page will be seen first.
To save your updates, click the blue Done button.
The latest LinkedIn Featured segment is a minor update that can have a big effect. It lets you make the most of the material you’ve already posted on LinkedIn while also highlighting noteworthy external ties and ventures. Don’t miss out on this opportunity to get your work noticed and breathe new energy into material that has already performed well.