LinkedIn Messages: What Marketers Need to Know

Want to chat with people on LinkedIn in a more personal way? LinkedIn messaging has grown, did you know?

You’ll learn how to use LinkedIn Messages to send text, video, and voice messages to individuals or groups on LinkedIn, as well as how to control your LinkedIn Messages inbox, in this post.

What’s New in LinkedIn Messages

Messages on LinkedIn have been around for a while, but new features are being added to make them more useful.

For example, LinkedIn Messages now allows you to send a message to any of your coworkers, community members, or event attendees, regardless of whether you’re official LinkedIn connections. You can also choose whether to accept or privately reject a message request from someone who isn’t in your LinkedIn network.

Here’s how to use these and other new features and functions to their full potential.

Messages on LinkedIn: How to Manage Them

#1: Set up LinkedIn Message Smart Replies

The majority of messages sent (and received) on LinkedIn are text.

Smart Replies are a new feature on LinkedIn that will help you handle your messages during a busy day. It’s AI-driven and pre-populates responses for you. If you choose one of these choices, it will be sent right away. The thumbs-up button, Not Sure, and Thanks are the most popular responses shown.

The recommendations are based on your conversation’s tone. Since the message is polite and enthusiastic in this case, the smart responses suggested are informal.

There are also more formal answers that have been proposed.

Smart Replies can be turned on or off in your settings. Pick Settings & Privacy from the Me icon at the top of your home screen.

Select the Communications tab in the left menu on the next page, and then toggle the Reply Suggestions choice to your preference.

If you have a LinkedIn Premium account, you can send Fast Replies to InMail messages. Unlike Smart Replies, which are dictated by a computer, Fast Replies have only two options: “Yes, I’m interested” and “No, thank you.”

#2: Get LinkedIn Message Notifications via Email

You can choose whether or not you want to receive email updates about your messages on LinkedIn.

Under the Me menu, go to Settings & Privacy to customize your preferences. Pick Email and then Conversations from the Communications tab.

You can choose from none, individually, weekly digest, or suggested notification frequency.

#3: Manage LinkedIn Message Conversations by filtering and managing them.

Tap the Messaging tab at the top of the page to manage your LinkedIn inbox.

Click the Filter icon and select All Messages, Archived, My Connections, Unread, InMail, or Spam to filter your current messages.

When you click on a message, you have the option of marking it as unread, deleting it, or archiving it.

Click the three-dot icon and pick Manage Conversations from the drop-down menu to archive or remove several LinkedIn messages at once.

After that, choose Mark as Unread, Delete, or Archive for the messages you want to handle.

#4: Mute or Delete a LinkedIn Message Dialogue

Pick the message and then press the three-dot icon in the top-right corner to mute or unmute it on LinkedIn. Select Mute from the drop-down menu.

Simply choose the unmute button to unmute the conversation.

If you want to delete a conversation on LinkedIn, you will not be able to undo your decision.

#5: Messages on LinkedIn should be recorded.

You can report an offensive or unwanted message to LinkedIn if you’ve got one.

LinkedIn has a spam detection feature built-in. If a message has been flagged as potentially inappropriate, LinkedIn may include the following warning: “This message can contain unwanted or unsafe content.” You may report the message if it is inappropriate. It’s also possible to label it as “Safe Material.”

If you want to report it, a pop-up window may appear with explanations for doing so. Even if the sender has deleted an unwanted post, you can still record it.

#6: Respond to LinkedIn messages by forwarding, sharing, or reacting to them.

On a screen, hover over a LinkedIn message until a pop-up appears with options to respond to or share it, then forward or forward it.

Choose an emoji reaction to respond to the post.

To forward the message to someone in your LinkedIn network, pick the message and press the three-dot icon in the pop-up. You can also send it to someone else via email.

A message window will appear when forwarding a message to another LinkedIn connection. Fill in the name of the person to whom you want to deliver the letter. When you begin typing, LinkedIn will provide you with a list of names from which you can choose. By adding several names to a post, you can give it to a group of people.

The subject of the message you’re forwarding will be set to inline. Add a note explaining why you’re forwarding this message to your contact as a best practice.

Select the Share via Email option to send a LinkedIn message via email. A pre-populated message will appear in your linked email provider’s inbox:

Note: Whether or not you can send an email message to someone is determined by their email notification settings in LinkedIn Settings & Privacy.

Keep in mind that you can only forward LinkedIn messages once. Nicole, for example, cannot forward a message to a third party if I send it to her.

Using LinkedIn to Send Messages

#7: Submit an InMail to LinkedIn

LinkedIn has a premium messaging feature called InMail that allows you to send messages to people outside of your network. Premium subscribers receive a fixed number of InMail credits per month, based on their paid plan. These credits will carry forward to the next month before the 90-day limit expires. You’ll get a credit back to your InMail account if anyone approves your InMail order.

You can give them a LinkedIn message if you don’t have a LinkedIn Premium account but the person who does has their account set to Open Profile.

InMail varies from standard email in that it allows you to have a title/subject of up to 200 characters and a message of up to 2,000 characters. Your message will be seen by the receiver of the InMail, who will have the option to pick “Yes, interested” or “No thanks.”

By turning this function off in your LinkedIn account’s Settings & Privacy, you can prevent anyone from sending you InMail.

#8: Use LinkedIn Messaging to Share a Post

Tap the Send option underneath a post in your LinkedIn news feed if you want to share it with someone in your network using LinkedIn Messages.

After that, you’ll see a New Message pop-up where you can compose your message. You won’t be able to share it in a message if the original poster has set their post to be seen only through connections.

Choose your settings when you make the post if you don’t want your network to share your posts in a message with anyone outside your network.

#9: Attach a file to a LinkedIn message

Documents (such as PDFs and presentations), images, video, GIFs, and emojis may all be attached to LinkedIn messages as attachments. Attachments with a file size of up to 20MB are allowed.

Click the paperclip icon or drag and drop your file into the message box to add an attachment to a LinkedIn message. Tap the image icon to add an image.

#10: Leave a voice message on LinkedIn

LinkedIn also allows you to send voice messages to your first-degree connections through the LinkedIn mobile app. The message can be up to one minute long, and you can choose whether to send it or delete it after recording it.

Tap the Messaging icon in the top right corner of your mobile app screen to send a voice message, or pick the person to whom you want to send your message.

After that, choose the microphone option. To record your message, hold down the microphone button.

You’ll be given the option to Send or Cancel your message in a pop-up window.

To listen to a voice message you’ve got (or sent), tap the blue bar and then press the play button.

#11: Submit a Video Message on LinkedIn

You can send a video straight from the LinkedIn smartphone app, or you can attach a pre-recorded video and send it from both the desktop and mobile.

Use the mobile app to make a video and send it directly via LinkedIn Messages. Pick Video from the pop-up menu by tapping the plus sign in the bottom left corner of the screen.

The screen of your camera will then appear. Choose whether to record yourself or to record what you’re looking at by flipping the camera.

You’ll see options to add stickers to the video at the top of the screen. These are the same ones you’ll find in LinkedIn Stories. Stickers are divided into two categories: Community and Events and Current Status.

Click the red camera button at the bottom of your screen to begin the video. You must record for more than 3 seconds if you’re sending a video message.

Tap the blue arrow at the bottom of the screen to send your video once it’s over. Unless you create a new post, you won’t be able to add any text to send with this video. The video is immediately submitted.

You can’t send a personalized video message to anyone if you aren’t related to them. They must be included in a community text message discussion.

LinkedIn Messages Offers Group Messaging Options

#12: Use LinkedIn Messages to Share Video Meeting Links

LinkedIn has added the ability to create an instant or scheduled video conference call via Messages by integrating with Zoom, Blue Jeans, and MS Teams. Since LinkedIn does not host video calls, you must either have an existing account or create one.

Open Messaging on your smartphone or desktop and select the Video Meeting icon to initiate a video conference call.

Then, if asked, choose your video meeting provider and log in.

After you’ve decided on a supplier, decide whether you want to meet right away or arrange a meeting. The meeting link will appear in your message conversation.

#13: Create a LinkedIn Messages Group Chat

You can create a group chat with multiple members of your LinkedIn network.

To begin, go to Messaging and then to the three-dot icon in the top right corner. Pick New Group Conversation from the drop-down menu.

Then, in the group chat, add the names of the contacts you want to include.

You may also give your group chat a name at the bottom of the window (this is optional).

Click the Next button when you’re done.

A LinkedIn group chat can have up to 50 participants. Everyone in the group chat can add and delete participants as well as change the name of the talk.

LinkedIn suggests that you use this function to link communities appropriately. Members will leave the community and/or report on what’s going on.

To leave a group talk, go to the top-right three-dot icon and select Leave Conversation.

Select Create Group Chat from the menu if you want to connect someone to an existing LinkedIn conversation.

#14: Host an event chat on LinkedIn Messages.

You can now create a chat with other participants who are attending the same event on LinkedIn Events.

This is a good way to connect with fellow guests whether you’re hosting a webinar or attending a conference with a LinkedIn event built around it. You can set up the event chat ahead of time and then follow up with participants both during and after the event.

Encourage the attendees to use the talk as an event host.

Tap on the event you’re attending or organizing to find the event talk. Tap Chat in the left-hand column.


Many features in LinkedIn Messages will help you expand your network and improve relationships. Sending video or audio messages can make your message stand out, and launching community or event chats can help your message reach a wider audience. Taking advantage of more of LinkedIn Messages’ features can help it become a more useful tool for your business.

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